Domain registration provides a unique internet address that helps you create and improve your business identity, while also providing an effective marketing tool. Purchasing a domain is important because it allows you to be the only one who can use that domain. Domain registration is a great investment in brand protection, and it gives a sense of credibility to customers.

Your company’s website is one of the factors that creates the first impression of your business for potential customers. To ensure that this impression on potential customers is professional and reliable, note that it is very important for the name of the website (including what is seen in the e-mail addresses) to match your company’s name. Domain registration will help your company use its name on the website and in other tools it needs (website, e-mail, online store, apps, etc.).

The domain extension is almost as important as the domain registration itself. A domain extension is the final part of each domain (its add-on) that follows the period (.com, .lv, .eu, and so on). When you are buying a domain, you will be offered several domain extension options that will either help you define your company (including the sector in which it operates) or help you better develop your company’s trajectory in a particular market. Not only does domain registration enable you to improve your brand recognition, but your domain extension also helps you define your business and break into your desired market.